AffEasy’s device targeting feature allows you to customize the destination URL for your links based on the user’s device type, providing a more personalized experience for your audience.
This feature is only available for Pro plans and above.

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Why use device targeting?

Device targeting is a powerful tool that can significantly enhance your marketing efforts and user experience. By tailoring the destination URL to specific device types, you can:
  • Direct iOS users to the App Store and Android users to Google Play Store
  • Provide device-specific landing pages or content
  • Optimize user experience based on device capabilities

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How to set up device targeting

To use device targeting for your AffEasy links, follow these steps:
  1. Open the link builder in your AffEasy dashboard.
  2. Set your main Destination URL (this will be used as a fallback for non-targeted devices).
  3. Toggle the “Device Targeting” switch to reveal targeting options.
  4. Enable targeting for specific device types: a. iOS Targeting: Toggle this switch and enter a custom URL for iOS devices. b. Android Targeting: Toggle this switch and enter a custom URL for Android devices. c. Desktop Targeting: Toggle this switch and enter a custom URL for desktop devices.
Device targeting options in the AffEasy link builder

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Advanced device targeting with AI

AffEasy also offers an AI-powered solution to enhance your device targeting strategy. By clicking the ✨ button in the link builder, you can access AffEasy AI, which analyzes your destination URLs and suggests optimal targeting settings based on content and user behavior patterns.

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How device targeting works

When a user clicks on your AffEasy link, our system detects their device type and redirects them to the appropriate URL:
  • If the user is on an iOS device, they’ll be sent to the iOS-specific URL (if set).
  • If the user is on an Android device, they’ll be sent to the Android-specific URL (if set).
  • If the user is on a desktop, they’ll be sent to the desktop-specific URL (if set).
  • For any other device type, or if a specific targeting rule isn’t set, the user will be directed to the main Destination URL.
Here’s a visual representation of how device targeting works:
Flow chart of device targeting process

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Bonus: Combining device targeting with geo-targeting

For even more precise link customization, you can combine device targeting with AffEasy’s geo-targeting feature. This allows you to create links that direct users to different URLs based on both their device type and geographical location. To set up combined device and geo-targeting:
  1. Enable device targeting as described above.
  2. In the link builder, also enable the “Geo Targeting” option.
  3. Set up your geo-targeting rules for different countries or regions.
  4. AffEasy will first check the user’s device type, then apply any relevant geo-targeting rules.
import { AffEasy } from "affeasy";

const affeasy = new AffEasy();

await affeasy.links.create({
  url: "https://example.com", // fallback URL
  deviceTargeting: {
    ios: "https://apps.apple.com/app/your-app",
    android: "https://play.google.com/store/apps/details?id=your.app",
  },
  geoTargeting: {
    US: "https://example.com/us",
    UK: "https://example.com/uk",
  },
});
The order of precedence is: Device Targeting > Geo Targeting > Default URL. Make sure to plan your targeting strategy accordingly.

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Measuring the impact of device targeting

AffEasy provides detailed analytics to help you measure the effectiveness of your device targeting strategy. In your dashboard, you can view:
  • Click-through rates for each device type
  • Conversion rates for targeted vs. non-targeted links
  • Geographic distribution of clicks by device type
Use these insights to continually refine your targeting strategy and optimize your marketing campaigns.

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Need Help?

If you have any questions about setting up device targeting or using any of our advanced features, please don’t hesitate to contact our support team. We’re here to help you make the most of AffEasy’s powerful link management tools!